University of Technology Sydney

University of Technology Sydney

Bachelor of Communication Public Communication

The Bachelor of Communication Public Communication in Communication and Media is offered by University of Technology Sydney.

Program Length: 3 YEARS.

Subjects: 24.

The combined theoretical and practical approach in this course develops ethical, effective communication professionals.This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts, as well as specialised expertise in public relations or advertising.This course has a focus on professional communication careers that include public relations or advertising. Students explore the communication contexts – cultural, social and political – for these practices. They develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, and organisational commuunication management. Assignments provide material for a portfolio after graduation.
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