Curtin University

Curtin University

Master of Digital and Social Media

The Master of Digital and Social Media in Marketing is offered by Curtin University.

Program Length: 18 MONTHS.

Subjects: 5.

You will learn essential skills in online communication, social media management and web media creation, to develop a deeper and richer understanding of how entire cultures have been changed by the internet – from the early internet to today’s mobile web and apps.

These courses are designed for you to acquire the particular skills and knowledge you want, depending on your current employment or personal interests.

You will have the opportunity to focus on the specialist areas of communications and policy, content management, training and development. You’ll also be able to investigate a range of ideas from music streaming to piracy, big data, apps, web play and online communities and identities.

Digital and social media offers stackable courses, with completion of one level providing credit towards the next. You can therefore choose to exit the master degree at the graduate certificate or graduate diploma level.

What you'll learn

  • Understand and apply at an advanced level key concepts of Internet Studies and apply transdisciplinary thinking to the application and creation of ideas concerning networked technologies of information and communication
  • Think critically, creatively and reflectively so as to imagine, design, use and critique networked technologies of information and communication
  • Conduct advanced scholarly and professional research to find, access, organise, evaluate and synthesise information through a variety of media and apply that information to the construction of knowledge
  • Communicate and facilitate communication through a variety of media, for different purposes, and for different audiences
  • Use the Internet and related networked technologies of information and communication with an understanding of the complex interaction of political, cultural, and economic forces that constitutes technology as social
  • Further develop skills and knowledge through independent research and self-directed learning
  • Understand and utilise in their research and work the complex interplay of local, national and global factors that influence and are expressed through the Internet and networked technologies of information and communication
  • Recognise and value cultural difference and understand its significance in relation to network technologies and their use in society for communication and information
  • Act ethically and responsibly to use, sustain and expand the social, business and cultural networks that exist via the Internet, when working independently and in teams



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