What Happened to Communication During the Covid-19 Pandemic?

Thursday, September 3, 2020

Coronavirus completely changed most aspects of our lives. In this new scenario, communication played a fundamental role, both for organizations and individuals.

The pandemic changed our entire reality, from education and shopping to everyday communication. Social distancing measures introduced us to a new reality shaped by our electronic gadgets.

If we want to get in touch with our loved ones and find out what's going on around us, we use videoconferencing and the content we find on online websites. In this context, services such as Google Meet and Zoom have been essential for us to get on with our lives.

If we take a look at business communication, we can see that a large number of companies made the transition to digital channels. Furthermore, e-commerce became the ultimate medium for shopping, while its sales volume is record high.

In this scenario, the importance of communication experts is also made clear. These professionals make sure that the internal and external communication of organisations help to fulfill the objectives that the organisation has set itself.

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